Anheuser-Busch announced that it is continuing to support the federal government’s “We Don’t Serve Teens” campaign. Initiated in 2006, the campaign provides parents, neighborhoods, businesses, communities, and service organizations with tips and information to limit teen access to alcohol.
As part of its efforts, Anheuser-Busch donates ad space in national publications, including Time and USA Today, to share the government's important public service message about the consequences of underage drinking. Anheuser-Busch will also cover the cost of 650 outdoor board placements carrying the campaign's message across the nation.
"A crucial part of preventing underage drinking is reaching out to adults and asking them to do their part by not buying alcohol for teens or providing it to them at parties. It's unsafe, illegal, and irresponsible," said Carol Clark, vice president of Corporate Social Responsibility for Anheuser-Busch.
"We're proud to support this important campaign that encourages parents and other adults to talk with teens and relay a clear message that underage drinking will not be tolerated."
New data released today from the Substance Abuse and Mental Health Services Administration's (SAMHSA) 2008 National Survey on Drug Use and Health reports a significant decline in adolescent past-month drinking. The annual report is a key reflection of the ongoing efforts being made by government agencies, law enforcement, community organizations, and companies that work to reduce underage drinking.
"Our country continues to make great progress in the fight against underage drinking, but there's more work to do," said Clark. "As parents, we can make a difference by talking with our teens, reminding them to make smart choices, and not providing alcohol to them, even for special occasions."